Use this to set a value for the <title> tag in your email templates. Titles are usually unique to each template, simply them with Front Matter:

title: "This month's news from Maizzle"

{% block template %}
  <!-- ... -->
{% endblock %}

You then use it in a Layout, like this:

{% if page.title %}<title>{{ page.title }}</title>{% endif %}

This way, if no title is set, we avoid inserting an empty <title> tag.

Global dynamic titles

You can, of course, set a global title in your evironment config.

A static global title would be pretty useless, but Maizzle's config is just a JavaScript file, which means you can assign any key to another variable, or even a function 🔥

Let's set a global dynamic title to include the name of the day:

// config.js
module.exports = {
  title: function() {
    const date = new Date();
    return `This template was built on a ${date.toLocaleDateString('en-US', { weekday: 'long' })}`
  // ...


The <title> tag helps give screen reader users some context.

It's also useful when viewing the email in a browser (like your email's webversion), by showing the title in the browser's tab.