Build process

When you run maizzle build, your Nunjucks templates go through a series of events that compile them to plain HTML, and apply various, email-specific transformations.

To get a better understanding of how Maizzle builds your emails, here's a step-by-step guide of what's going on under the hood:

Environment config

A configuration object is computed by merging your environment config on top of the base config.js.

For example, running maizzle build production will look for config.production.js in your project's root, and merge it on top of config.js.

If config.production.js is not found, or of you're simply running maizzle build or maizzle serve, only the base config.js will be used.

Compile Tailwind CSS

Tailwind CSS is compiled, based on the config determined above. Various PostCSS plugins are enabled depending on the build environment and your config.

When not developing locally, PurgeCSS is used to remove any unused classes from the compiled CSS. It scans all your layouts/templates/partials/components, and any other, custom sources you specify, and removes any unused classes from the compiled CSS that will be passed to the final template.

Copy sources

Your source Templates are copied to the destination directory defined in your config. This is so that we can then process them in place.


The beforeCreate event is triggered, giving you access to the config before Maizzle loops over your Templates to compile them.

Compile templates

Each Template is parsed and compiled in place, in your destination directory:

  1. Maizzle reads the Template file
  2. It extracts its Front Matter (FM)
  3. A unique Template config is computed by merging the Template's Front Matter keys with the Environment config
  4. afterConfig event is triggered, giving you access to the Template's config
  5. The Nunjucks templating engine is initialized. This is also where we configure the {% component %} custom tag
  6. beforeRender event is triggered
  7. Nunjucks renders the template string

    Your Environment name, the compiled Tailwind CSS, and all config options (including any you defined in Front Matter) are exposed to all your templating parts as Nunjucks variables that you can use (page, env, and css).

  8. afterRender event is triggered
  9. The compiled HTML is now passed on to a series of Transformers.

    The order of events is exactly as follows, and they all happen (or not) depending on how you've configured them in your Environment config or in the Template's Front Matter:

    • escaped characters in <head> and <body> CSS are replaced with email-safe alternatives
    • posthtml-content is used to transform content marked with custom attributes. By default, it looks for any <style tailwind> tag in the Template. If it finds any, it tries to compile the contents with Tailwind CSS. Useful if you need to use Tailwind CSS inside a style block right in your Template.
    • posthtml-markdown is used to compile Markdown
    • prevent-widows looks for any prevent-widows attribute on any tag. When it finds one, it will replace the last space in your text with a &nbsp;.
    • Juice inlines CSS
    • email-comb removes any unused CSS
    • inline CSS sizes are removed (width="" and height="" are preserved)
    • inline background colors are removed (bgcolor="" is preserved)
    • any extra attributes defined are added to tags
    • baseImageURL is prepended to both inline and background image paths
    • append any urlParameters to links
    • ensure six digit HEX color codes (see package)
    • pretty is used to prettify your code
    • html-minifier minifies HTML/CSS, and removes empty attributes
    • strings are replaced based on your replaceStrings definitions
  10. afterTransformers event is triggered
  11. The compiled email template is saved at the configured location, with the configured extension.

    9.1 A plaintext version is output at the same location and with the same name, if plaintext is set to true

  12. Your assets are copied to the destination folder. All files and folders in build.assets.source are copied to build.assets.destination


The afterBuild event is triggered (CLI-only).